Lacking the budget to dive into larger-scale marketing, I’ve relied on social media and word-of-mouth to spread the word about my book, Tearing Honor. It has had some success, but not nearly as much as one would hope. I have a lot to learn about marketing my book, I will admit that. But despite this, I wanted to share with you all a comparison of social media networks and their responsiveness.
I went on a rampage joining websites, learning to navigate said websites, and attempting to reach out to members. Here’s a list of social media type networks I’ve been playing around with:
Now, I don’t know if these are all considered social media per-say, but that’s the way I’m approaching them – for their social interaction.
I have received the best responses from Facebook and Twitter. This is most likely because these networks are so popular and I already had a nice base of friends and acquaintances built up before launching my book. The quick, short rushes of information make it easier for people to keep up with everyone too. I feel people are more likely to check out your links on these websites, particularly Facebook where it gives you a nice preview of the link beforehand. Great feature! Twitter, not so much, but your tweet is so short that they have to click the link if they want to know more. Suspense – always a great seller. On top of these features, I think part of the reason these websites are so responsive is because they’re so easy to navigate.
My main issue with trying to use these other websites, particularly LibraryThing, Spannet, and Redroom, is the difficult navigation across the sites. Redroom is still being developed, so I’ll give it that. But LibraryThing is just a jumble of books and names, in my opinion. And Spannet, well, not having a membership is most likely the problem on that end. I’ve honestly stopped visiting Spannet on a regular basis.
I adore the idea of Redroom. It’s mainly an author website, filled with useful blogs. Everyone is eager to respond to your comments, or even blog posts. It’s a little more difficult here on WordPress, with billions of other blogs catching everyone’s eyes. Not yours of course ;)
And my favorite feature that isn’t nearly as close to being a social media website as the ones listed, is Bit.Ly. I love that bit.ly tracks how many people have clicked your shortened link and from what country. And to make it better, they give you these nice pie charts:
The beauty of these charts? They also show you which social media websites are getting the most clicks for you. I failed to mention NaNoWriMo in my case, which is terrible of me! But not all self-published authors participate in NaNoWriMo (which you should, for practice at least), and they don’t want people posting in the forums UNLESS you participate. Anyway, back on topic, you can see in my chart that WordPress is not my best marketing tool, whereas Twitter and Facebook are pretty good.
And apparently someone from Singapore heard about my novel – that is super exciting.
Am I missing out on any social media networks? Which ones have been the most successful for you?